After some market research, Land Rover found out that about 50% of their owners had dogs -- not surprising if you've ever been to a Land Rover event. To help this substantial market make their Land Rovers more dog-friendly, they've announced a selection of "Pet Packs" in their accessory catalog, promoted by new canine mascots Landy and Rover.

Land Rover's marketing campaigns in the late 1980s and 1990s, orchestrated in part by the late, brilliant public relations man Bill Baker, have proven to be one of the most successful and ingenious experiments in automotive brand building. The Range Rover Classic was a 17-year-old design when it came to North America in 1987, but with a heavy dose of dry British wit, the PR team established the company as something different -- and thus, the perfect vehicle for the owner who was a bit different, too. Now Land Rover North America has replicated this classic style in a new set of promotional videos, joining Land Rovers old and new together in recreations of these iconic ads.

Autonomous cars are the hot new thing in the auto industry, even though they're still probably years away from being anything near common on the roads. One issue? Two-thirds of people still don’t trust the cars to not run them over, and changing the rules of the road requires as much psychological research as it does technical research.

Though Land Rover is owned by Tata Motors, part of the massive Indian multi-industry Tata Corporation, it has taken a decade for Land Rover technology to trickle back to the main Tata Motors product line in any significant fashion. No longer, however, with the coming launch of the Tata Harrier, based on the Range Rover Evoque and Discovery Sport platform.

For several years now, Land Rover has been running a sort of “historic skunkworks” with its Land Rover Classic division, restoring Series Land Rovers, Defenders, and Range Rover Classics back to original specification. But due to import regulations, these vehicles have not been available to the American market…until now. Land Rover has announced the opening of a Classic Works shop in Savannah, Georgia, creating 75 jobs and a whole lot of potential very cool projects.

High in the Himalayas, near the famous hill station of Darjeeling, lies the small village of Maneybhanjang, which means “the place where all roads meet.” The town is known as a hub for trekking in the area, including up the 11,930-foot Sandakphu. It’s also known for its collection of over forty Series Land Rovers, most of which are early Series I models, which have been toiling for decades as a shuttle vehicle up the mountains.

The 7th Annual Muddy Chef Challenge, held in Manchester, Vermont from July 26-29, 2018, was a lot more muddy and a lot less chef this year. The annual Land Rover-specific event of food and off-roading was interrupted by a monsoon, but it didn't keep the event from being a fun time.

Earlier in the year, the Land Rover world was surprised by the reappearance of the first production Land Rover Series I ever made in 1948 -- chassis number 1. After years of being stowed away in mystery, it reappeared in the Royal Automobile Club's lobby in London for a week. Needless to say, the journey from being abandoned in a field to being displayed in such a prestigious location made people wonder what mysterious person could have bought the truck and brought it there.

Following on the heels of the extremely successful first event in 2015 in Sedona, Arizona, the second Western National Land Rover Rally will take place in the Sierra Nevadas in California from September 13-16, 2018. As part of the event, there will be a raffle for a 2004 Discovery, restored as a collaboration of Land Rover parts suppliers and repair shops -- including Atlantic British.

The Royal Family’s affinity for Land Rovers is very well known, and every now and then one of their former trucks comes up for auction. The idea that The Queen may have once sat in the back seat, or even behind the wheel, always makes the truck sell for a bit more than it’s worth otherwise. But when a Range Rover Classic once owned kept at Windsor Castle for royal use went for over $130,000 (£101,250) at the Silverstone Auction, people took notice.

The Goodwood Festival of Speed, held in West Sussex, England every summer, should be on every automotive enthusiast’s bucket list. The famous hill climb always gathers some of motoring's most historic vehicles. This year, as part of the continuing 70th anniversary celebrations, Land Rover used their festival partnership to showcase some of the best of the company’s past and present.

A few months ago, rumors emerged that Land Rover was looking to build a non-SUV vehicle. pulling the Road Rover name for early Range Rover prototypes out of the history books. Now more rumors are coming out about the coming vehicle, and even though they are still rumors, the past few years' rumors about Land Rover have proven pretty accurate.

Land Rovers have always been icons of design on the outside, but one part of them that doesn’t get as much attention is the interesting interior materials they used over the years. Now a collaboration at The Design Museum in London is giving Land Rover upholstery the credit it’s due, by re-covering the benches in the museum’s atrium with 18 different seat fabrics from the past 70 years.

Land Rovers have been the stars of the silver screen since almost the beginning. From The Gods Must Be Crazy to James Bond, they’re a visual byword for Britain, Africa, or adventure. But in the enormous catalog of Rovers in film, there’s one entry that’s a little different from the others – 2008’s musical romantic comedy Mamma Mia!, based on the music of Swedish supergroup ABBA, in which Meryl Streep piloted a Series III 88” around Greece. With the sequel, Mamma Mia! Here We Go Again, coming out this month, the Series III is once again the name of the game.

A new world record has been set for the longest parade of Land Rovers – 632 trucks that wound their way around Bad Kissingen, Bavaria, Germany under the supervision of officials from Guinness World Records.