by C. Bartow • Dec 2, 2016
As many of you may already know, there is a new Land Rover magazine for North America. The first issue of Alloy+Grit hit my mailbox a week or so ago. Now that I’ve had a chance to look it over, I thought I would share some thoughts.
My first thought, holding the actual magazine in my hands, is “Finally!”
Finally, not just because I have been eagerly awaiting its release since first hearing about it about this time last year. Finally, not just because it is the first North American magazine to feature Land Rovers. Because it isn’t. You can read about them in Overland Journal, and you can read about them in the glossy American 4x4 mags on very rare occasions. There was another all-Land Rover venture some years back that some might recall, that didn't last very long.
Finally…because this is the first Land-Rovers-only, North America-only, true full-color “glossy” magazine, that truly seeks to cater to every segment of the Land Rover market here.