by C. Bartow • Feb 21, 2014
The Shropshire Star is reporting some fresh news on the tenuous future of Land Rover’s iconic Defender model.
In an interview with Land Rover Design Director, Gerry McGovern revealed that the next-generation Defender must achieve a five-fold sales increase in order to remain in the stable of the British car maker’s offerings. That would essentially mean 20,000 annual sales to approximately 100,000. McGovern stated,” We have to broaden its appeal…" make it "…more relevant to the modern world, lighter, more aerodynamic and more cost effective." Adding, "The new model will have to wash its face."
Land Rover Design Director, Gary McGovern, With New Defender Concept Cars DC100 & DC100 Sport in 2011