Jaguar Land Rover has expressed a desire to consolidate their vehicle platforms, allowing the company to use the same base for 70-80% of the vehicles across both brands.
Jaguar Land Rover has expressed a desire to consolidate their vehicle platforms, allowing the company to use the same base for 70-80% of the vehicles across both brands.
This news first came to Autocar in a conversation with Adrian Hallmark, Global Brand Director for Jaguar. The company currently uses seven different platforms for their entire range of vehicles, a number they hope to pare down to create increased economies of scale and profitability. Land Rover uses four different platforms; one for the LR4 and Range Rover Sport, one for the new LR2 and Range Rover Evoque, one for the current Defender, and of course the new aluminum platform for the 2013 Range Rover. Jaguar uses three platforms across their vehicle lineup.
Land Rover will soon be developing a new, much-needed upgrade for the Range Rover Sport, which will in all likelihood mean a new platform as well. Fewer platforms will hopefully mean good things for the long-term success of Jaguar Land Rover. However, it doesn’t take much reading-between-the-lines to conclude that the current Defender platform is probably not too transferable to the Jaguar fleet. The DC100 on the other hand…
Large-scale platform changes won’t happen overnight, but if they will increase Jaguar Land Rover’s profitability, it’s a safe bet that we will be seeing them sooner than later.
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