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Interesting Info About All Things Land Rover
Interesting Info About All Things Land Rover

Range Rover in the News- Velar and More

  • C. Bartow
  • Jul 7, 2017
Velar Original

The blokes from the UK’s “Top Gear” had a chance to brush up on their Land Rover-ese recently, as they combined a review of the new Range Rover “Velar” with some time behind the wheel of the original vehicle that inspired that name. Nothing less than a preproduction Range Rover Classic, all of which were also code-named Velar.

Jaguar Land Rover Design Chief Gerry McGovern indicated that he would not be opposed to offering an even more luxurious and specialized vehicle model, that would presumably be positioned above the current top-of-the-line model; the Range Rover Autobiography. Such a move would hope to expand JLR’s market share even more upscale, in order to compete with Bentley’s Bentayga that has had a fairly successful run at prices that are out of reach for most people.

Velar Camping

Says McGovern, "Why not? We've realized that the Range Rover has got this big expanse across its price range, so it's not a very big step to get into Bentayga country," McGovern told Automotive News Europe.

Velar front quarter

There are currently four Range Rover models: Range Rover Evoque, Range Rover Sport, Range Rover Velar and the Range Rover itself. McGovern indicated that he would like to see additional Range Rover models join the lineup, admitting that their overlap in size is not a concern for him, likely referencing the closeness of the Sport and the recently launched Velar.

And, speaking of the Velar, they are now being tested in the USA, hopefully a sign that they will indeed be sold in the US market.

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  • Written By
  • C. Bartow
  • Marketing guru for Atlantic British. Believer in good design and technology. Outdoor enthusiast with passion for the vehicles, gear and capabilities.
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