On March 6th, 2016, Mothers’ Day in the UK, Land Rover surprised UK mom, Natalie Lipton, with a one-of-a-kind special edition Discovery Sport. The Lipton family had unwittingly purchased the 100,000th Discovery Sport to roll off the production line.
On March 6th, 2016, Mothers’ Day in the UK, Land Rover surprised UK mom, Natalie Lipton, with a one-of-a-kind special edition Discovery Sport. The Lipton family had unwittingly purchased the 100,000th Discovery Sport to roll off the production line.
The vehicle, like all Discovery Sports, was built at Jaguar Land Rover's Halewood manufacturing plant, just 10 miles from the Lipton family home. To celebrate the milestone, Land Rover secretly worked with Mrs. Lipton’s two children, aged 5 and 7 years old, to find out how to make the car special for their mom.
Accompanied by Land Rover designers and engineers, the Lipton lads, in cahoots with their father, were given an all-access tour of the Land Rover Design and Engineering Centre in Gaydon. They then provided the team with the inspiration and ideas for making this car special for Natalie.
Says Paul Cleaver, Discovery Sport Vehicle Program Director, "The Discovery Sport is a truly versatile family car so it's fitting that we are celebrating with such a special project from the Land Rover family to the Lipton family. It was fantastic meeting Noah and Jacob, they were enthusiastic, energetic and full of great ideas - definitely budding future car designers!"
A team of designers, suppliers and experts from JLR’s Special Vehicle Operations created special touches, all based on the boys’ ideas, which were placed in the car during production by the team at the Halewood manufacturing plant in Merseyside. The 100,000th car, a Corris Grey HSE, rolled off the production line on February 29th, only 500 days after the first.
Halewood Operations Director, Richard Else, said: "It is with an enormous sense of pride that the team here builds the Discovery Sport alongside the Range Rover Evoque. The introduction of these models has seen production at the plant quadruple and our workforce treble since 2010.
"This milestone, just like the 500,000th Evoque which came off the line in February, is a reminder that the Halewood manufacturing plant is responsible for bringing exceptional cars to customers in all four corners of the globe. I am however delighted that it is a mum, and her family, who live only a stone's throw from our plant that have taken delivery of this very special car."
The Discovery Sport is already sold in over 170 markets, with the UK, Europe and China leading in sales. The car has already garnered more than 40 international awards including, a recent award of, 'Large SUV of the Year' as determined by the What Car? Car of the Year jury.
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