High-performance camp kitchen products and increasing consumer interest in Overlanding contribute to Atlantic British’s record growth

CLIFTON PARK, NY (Aug. 19, 2020) – Atlantic British Ltd., the largest independent supplier of Land Rover parts and accessories, has expanded its product offerings to include premium, high-performance, feature-laden camp kitchen essentials, applicable to any vehicle brand. This includes products from premier manufacturers Clearview, for whom Atlantic British is the exclusive North American distributor, and ARB, which offers some products in the U.S. only through Atlantic British. New products for kitchen suites include fridge/freezer combos and slides to give easy access to them, cutlery, water cans, tables, chairs and protective awnings.

Overlanding is more popular than ever, with thousands of people heading into the backcountry for some 4x4-driven adventure. Of course, when you’re in the backcountry for a few days, you need to cook for yourself, and that means that a camp kitchen is an essential part of any overland vehicle. The options for what to buy and how to use it can be daunting, so here are 10 Essentials we suggest you consider when assembling your camp kitchen.

As the knock-on impact of the COVID-19 crisis continues to build, the production of the short-wheelbase new Defender 90 will be delayed until 2021.

Jaguar Land Rover has named their next CEO. Thierry Bolloré, the former CEO of Groupe Renault SA, will take over from retiring CEO Sir Ralf Speth KBE in September.

The late 1990s would be the final days of the iconic Land Rover-based Camel Trophy, the end of a glorious 18-year partnership. The 1996 event would become considered the final traditional event, with the 1997 and 1998 events drifting further and further from the traditional convoy format. Finally, in 1999, Land Rover would end its involvement with the event. There would be a final event, a boat-based event in the South Pacific in 2000. Then, it was all over.

Several changes are on the horizon for the Range Rover and Range Rover Sport in 2021, including new engines and a variety of special editions, including the "Fifty" edition with color schemes hearkening back to 50 years ago when the Range Rover was born.

When Ireland’s South East Mountain Rescue (SEMRA) got a grant for a new vehicle in 2017, they found themselves in a bit of a quandary. Their trusty Defender 110 was up for replacement. But Land Rover had discontinued the Defender in 2016, and the replacement was still a few years out. They wanted to stick with a Land Rover product, though –all the rescuers had come to trust them over the years, and they weren’t much into switching to another brand. There was only one other option in their price range – the Discovery 5.

When the New Defender was announced at the Frankfurt Motor Show in September, the primary focus was on the regular passenger variants. but there were also some other interesting models on the stage that day, in the form of hardtop commercial-focused models. With Defender production now underway, the Defender Hardtop has been formally announced. Though it's not bound for North America just yet, it may be in the future.

After several years of discussion, Ineos has released the design of their Grenadier, an all-new 4x4 designed to be a spiritual successor to the classical Defender. Created by Land Rover fanatic Jim Ratcliffe, the Grenadier is designed to fill the gap in the market created by the transition of the Defender from ladder frame and solid axles to a unibody, independent suspension vehicle.

Land Rover's Lode Lane factory in Solihull, England is iconic and known around the world as the traditional home of Land Rover since 1948. However, not all English-built Land Rovers come out of the ancestral home in the Midlands. Since 2006, Land Rover's smaller transverse engine models have come from Halewood, an old Ford plant on the outskirts of Liverpool.

On June 17th, the Range Rover celebrated its fiftieth anniversary, with the original two-door Classic model having been revealed on the same date in 1970. To commemorate this illustrious occasion, a special run of Range Rover Fifty editions will be produced, with just 1,970 models made for the entire world.

In 1989, Land Rover released the Discovery. Based on the Range Rover Classic platform, the Discovery would define Land Rover's success in the 1990s. It would also define the balance of the Camel Trophy event, with Discovery taking the mantle of team vehicle from Defenders starting with the 1990 event. With the exception of the final Camel Trophy in 1998, the Discovery would define the rest of the event's life.

From 1993-1995, Camel Trophy would see what some considered the last gasp of its glory years. The event was still solidly focused on the 4x4 expedition, using Land Rover Discoverys. This period would take the event on some of its first multi-national adventures as well. However, the seeds were being sown for the final events, where the focus on off-road driving would be heavily reduced.

The late 1980s would be a sort of "Glory Years" for the Camel Trophy, hosting some of the most iconic iterations of the event. With the Camel Trophy now an extremely popular global event, it also drew better and better teams. Many of the participants in these years would go on to have major roles in the off-road and Land Rover community. It would also feature the only British win ever in the 1989 event, a win for which the victors remain celebrated 31 years later.

It has been a long spring, and there was no better way to shake the spiders out of my sanity and my truck's transfer case shifter than a socially-distant off-road run with Land Rover friends. When the opportunity arose to have a fun, safe trail ride in Western Maryland with the Land Rover Owners of Maryland and Baltimore Rovers club groups, I decided it was time to break out of my rut, pack my variety of face coverings, and hit the trail.