Over the years, Land Rover has produced some iconic colors, whose names are legend among enthusiasts. Many of the colors in their palate over the years have been derived from the names of places, both in Britain and abroad. The origin of some of these names is obvious, but a few have some obscure tie to the place they’re named after.

A new James Bond film is in the works, which means that iconic British brands are coming together to infuse the film with a healthy dose of Cool Britannia. As in the past few films, Land Rover will play a prominent role. No Time to Die will feature the New Defender's first film role.

After an incredibly rocky year and a half, Jaguar Land Rover is starting to see financial stability again. They posted a £156m pre-tax profit for the quarter covering July-September 2019, significantly up from the £395m loss they posted from April-June 2019.

The musical lineup for the 4xFAR Festival, the weekend-long event Land Rover will be hosting in California's Coachella Valley January 18-19, 2020 to launch the new Defender, has been announced. It's a lineup of hot modern artists, including a few Grammy winners.

The New Defender hasn't even hit the showrooms yet, and already there are rumors of high-performance variants. The motoring press reports that a Defender SVR may be on the way, making use of BMW's 4.4-liter twin-turbo V8 motor.

For Atlantic British, Overland Expo East prep starts months in advance. One of the first things we need to decide is what off-road accessories to bring, and how to set up the booth the best way to show what we brought. Oh, and we have to try and convince a few friends to come along to enjoy the event and help out.

The finalists for TReK 2020, to be held in Palm Springs, California, have been announced. Trials were held in September at The Biltmore in Asheville, North Carolina, where 53 teams were pitted against each other in a test of off-road skill and outdoors ability.

As part of the launch of the New Defender, Land Rover is sponsoring the 4xFAR Festival in the Coachella Valley in California on January 18-19, 2020. The two-day festival will feature Grammy-winning music acts, various adventure and overland preparation courses, and the first public test drives of the new Defender.

Showcases Top Overlanding Products - Air-to-Coil Suspension Conversion Kits for Land Rovers, Clearview Towing Mirrors and Clearview Easy Slide Travel Fridge Slides

CLIFTON PARK, N.Y. (OCT. 10, 2019) – Atlantic British Ltd., the largest independent supplier of parts and accessories for Land Rovers, today marks its 50th anniversary and its most successful year to date with an expanded line of Overlanding products at the Overland Expo East 2019 in Arrington, Va. October 11-13. In addition to celebrating its long time connection to the Land Rover enthusiast community, the company will showcase top products specially engineered for the growing Overlanding trend. The Atlantic British exclusive air-to-coil Suspension Conversion Kits for Land Rovers is an all-inclusive kit that is a cost-effective alternative to worn-out air suspensions, while maintaining ride, height, comfort, and performance and eliminating dashboard errors.

As was rumored over the summer, Land Rover is the new main sponsor of the US Ski and Snowboard team, representing America's best snow stars through the Beijing 2022 Olympic Winter Games.

In preparation for the return of the Defender, Land Rover has brought back its Land Rover TReK dealer competition, which originally ran from 1996 to 2003. The finals will be held in January 2020 in Palm Springs, California, using the New Defender. The preliminary trials were held in September in Asheville, North Carolina, using a fleet of 53 identical Discovery 5s.

Overlanding is more popular than ever, bringing the joy of four-wheel-drive adventure to new audiences. There’s more 4x4 accessories on the market than ever before – some extremely useful, some more gimmicky. Starting with a stock 4x4, you may be asking yourself: where to begin your overland adventure?

After a very long wait, the new Land Rover Defender was launched at the Frankfurt Motor Show on September 10, 2019. The new iteration of the global icon shares not a single part with its predecessor, which went out of production in January 2016. The new Defender goes on sale in North America in early 2020, with the order books already open for what’s a pretty exciting vehicle.

While the New Defender has taken command of the headlines the past few weeks, some die-hard Land Rover enthusiasts are disappointed by it. For those people, there is still hope: The Ineos Grenadier, the project to create a basic British-built 4x4 from billionaire (and major Land Rover fan) Jim Ratcliffe.

The New Defender’s launch in Frankfurt on September 10^th draws inevitable connections to another Land Rover launch at a European motor show. On April 30, 1948, the Land-Rover was introduced at the Amsterdam Motor Show. In 2016, the truck that was at the Amsterdam show was found again, and restored by the Land Rover Classic Works, which has now unveiled the reborn vehicle to the public.