Land Rover has announced class-leading improvements in off-road ability for Range Rover models.

From the first Series One in 1948 to the most recent Range Rover models, Land Rover’s vehicles have always excelled in “out of the box” off-road prowess. Once again they have proven that dedication to lofty standards of luxury and comfort has not swayed this core value of the marque.

The American driving public got its first opportunity to see the new 2015 Land Rover Discovery Sport this week. Land Rover unveiled its newest model at the kickoff for the LA auto show at the Pacific Design Center in West Hollywood on November 19th.

Himalaya4x4 is a custom design Land Rover restoration company headquartered on the East Coast in the Carolinas. Their distinctive brand caters to a global market, designing one-off custom Land Rovers with a specialty in Defenders.

Their latest custom Defender pulled in a Global Media Award at this year’s SEMA show in Las Vegas. Atlantic British was glad to help outfit the award-winning Defender with a number of featured upgrades!

New reports from Autocar indicate that the next generation Land Rover Defender may be hitting production lines sooner than originally thought – perhaps as soon as 2016.

Land Rover has been experimenting with electric engines and hybrid vehicle models for years now, but it seems like the recent (and overwhelming) success of Tesla's electric vehicles has sparked a new sense of urgency for the luxury SUV automakers.

Land Rover has big plans for expanding their presence in markets like China, India and Brazil, which explains why the company has established assembly plants in these countries with the hopes of streamlining production and increasing sales volume.

Legos seem to be enjoying a big of a renaissance lately with an older demographic, as hobbyists have melded their interest in these building toys with a passion for automobiles. This highly-detailed Land Rover LR3 model is a great example.

The folks at Khan Design have teamed with Chelsea Truck Company to create yet another dazzling custom Land Rover Defender and we have all of the pictures included below the break.

In comments made following the 2014 Paris Motor Show, Land Rover’s Marketing VP Kim McCullough hinted at the possibility of bringing Land Rover diesel engines to the states.

In what has to be one of the “most British” stories of the year, a Range Rover Evoque crashed into a fish and chips shop in Middleborough causing serious damage to both the vehicle and the storefront.

Vehicles at a Jaguar Land Rover dealership in Sudbury, Massachusetts suffered an untimely demise when a Jaguar in the lot caught fire igniting several other vehicles, resulting in an estimated $500,000 worth of damages.

Land Rover has recently announced pricing for the Land Rover Discovery Sport, their new model targeted at customers in the middle of the luxury market. With a base price of $38,920, the new Discovery Sport should help capitalize on a large consumer base unwilling to pay for the more expensive vehicles in the current lineup.

Land Rover has made leaps and bounds in vehicle development in recent years, but there is a lasting popularity in the original models, vehicles that remain at the heart of Land Rover’s brand and heritage. This explains why the first Range Rover ever made – model #001 – recently fetched over $200,000 through a private seller.

There has been a lot of anticipation surrounding Land Rover’s new manufacturing ventures in China and word has just come down that the first vehicle to be produced in the new Chinese plants will be the Range Rover Evoque.

Land Rover and Virgin Galactic have joined forces to send four contest winners into space as part of their new Go To Space promotion.